“SUGAR RUSH” Returns aboard Newport Beach Yacht featuring Cruise Collections plus an All-New Master Stylist Competition debuts the Rockstars of Beauty, Hair & Makeup
Orange County, CA (August 6, 2017) – It’s a week-long press launch of the preliminary lineup for the S/S and A/W 2018. In classic California Riviera style, OC Fashion Week® debuts international and local designers. Kicking off this year’s event is OCFW Day 1 – set sail on Sugar Rush- eye candy showcase of Cruise Collections will take place on Tuesday, September 5, 2017 departing 5:00 PM – 9:00 PM PDT with its opening reception aboard Athena by Fantasea Yacht presented by Nasim Nelson, CEO of LeBrisaDesigns jewelry.
New to the runway lineup is sponsor GritCycle Monarch Beach. “We are thrilled to be part of OC Fashion Week®’s model castings for the 2017-18 season,” says Katie Simons, GritCycle Marketing Director. “It’s an incredible opportunity to bring even more style and fun to this community. Orange County truly is a hub for both fitness and fashion, and we’re so looking forward to sharing our expertise with everyone!” Model casting was held for the first-time at GritCycle Monarch Beach and held each Saturday at their location 12-4pm with one more casting date set for August 19th.
OC Fashion Week® is presented by Toni and Guy Hairdressing Academy alongside sponsors Amazing Lash Studios, Pardon My French Nailbar & Beauty Lounge, GritCycle Monarch Beach, LeBrisaDesigns jewelry, Nektar Juice, Zianna Wellness, Butterfli Makeup Studio, ShakasOC, Betinnis, MyWigStudio and the support of the OC Fashion Council advisory.
OC Fashion Week®’s opening includes the 4the Annual MasterStylist Competition featuring the Best of the Best in hair, makeup, and beauty. These teams go beyond the runway of styling. This year’s Master Styling event will be hosted by Delphine BerryHill, CEO of Butterfli Me. Highly acclaimed Masterstylists, cosmetic and beauty teams will have 2.5 hours to complete their look following an exhibition of their work to highlight their edge, skills and incredible talent. The MasterStylist competition showcases the tools of the trade and top of the line cosmetics in demand from Hollywood movie sets to music videos. It’s the creme de la creme of stylists in their best form.
OC Fashion Week® ‘s purpose is to highlight each brand’s vision by premiering their unique style and edge in the luxury market. Orange County has become one of the most sought out global destinations for beauty and retail shopping. OC Fashion Week® exists to support local emerging talent as international commerce and while revealing the OC’s intrinsic purchasing power as a buyer’s market.
Kathryn Marino, President of OC Fashion Week® had this to say, ‘We are incredibly excited to bring back OC Fashion Week® for this year’s Spring/Summer 2018 Collections. Without a doubt it is imperative that we participate as a major fashion week as Orange County is leading destination for fashion capital shoppers. Year-round, the attraction of incomparable luxury retail stores and superior buyers have shown a history of strong purchasing power from locally residing consumers as well as in-bound tourists. Luxury lifestyle begins here.’
OC Fashion Week® is Sept 5-8 with a special addition of Orange County Fashion Week-End as Kids Rock the Runway at Ralph Brennan’s Jazz Kitchen of Anaheim held on Saturday, Sept 9th 11am-2pm.
OC FASHION WEEK® SCHEDULE
Sugar Rush / Athena Fantasea Yacht’s (adjacent to Nobu at Lido Marina Village)
Day 1: Sept 5th Tuesday– Cruise Collections held at Fantasea Yachts Newport Beach – 5-9pm
Day 2: Sept 6th Wednesday– Art of Travel & Style – Monarch Beach Press Invitational- 6-9pm
Day 3: Sept 7th Thursday – Couture held at Hyatt in Huntington Beach – 6-9pm
Day 4: Sept 8th Friday– West Coast Street Scene – Invitational Laguna Beach- 6-9pm
Day 5: *New Addition of Orange County Fashion Week-End featuring Kid’s Runway held at Ralph Brennan’s Jazz Kitchen in Anaheim.