ehind the Seams of OC FashionWeek
A message from Orange County Fashion Week’s project manager!
“Brands understand that OC Fashion Week isn’t just about what happens on the runway, engaged customers want to see more than just runway. In fact, 9 out of the top 10 photos shared during OC Fashion Week were taken off the runway, which proves active follows love feeling like insiders.
Fashion editors and Instagram followers alike get to see the pre-show, during and post-show runways and the insider view of Toni and Guy Hairdressing Academy in action of designer mood boards.
Over OC Fashion Week, sponsors can keep their fans engaged with a consistent aesthetic and charming behind-the-scenes snaps of ongoing activities. By featuring a running narrative, #BehindtheSeams #OCFW can give Instagrammers an inside look at the road to OC Fashion Week from the perspective of their best-selling featured advertisers.
Goal: to generate nearly double the average interactions per photo with incentive programs to your store and/or place of business, or engage online for commerce active conversions. Check out my favorite marketing incentive programs; you’ll experience just how great it is to be part of the leading Orange County Fashion communities of Orange County Fashion Week!”
INSIDER: #BehindtheSeams #OCFWRUNWAY
What’sApp: Jessica Groot